An archive of select older projects I'm fond of.
Symbol Design
Alpavirama Film Festival
A symbol for the official biennale film festival of the National Insitute of Design, Ahmedabad, India. The symbol is a form integration of the lowercase alphabet 'a', the comma (known as 'alpavirama' in the Hindi language) and an eye looking up at a projection screen.
Motion
Mellowmotion: Chapter 1
A personal project, Mellowmotion a series of semi-abstract video loops that studies the motion design in modern user interfaces and re-creates narratives using simple forms and movement. A larger aim is to isolate and re-interpret the psychological and physiological gratification due to the same, and is a commentary on why motion has become a valuable ingredient in interaction design.
Seen here are Correspondence I, Profile II, Chapters and Selection I.
Documentary
Ek Gali Painterji Ke Naam
Developed, directed and edited an 18-minute documentary set in Ahmedabad on the the urban Indian street painter. It addresses the commercial artist's role in society, the current threats to their industry due to the onset of computers, PVC materials and affordable digital priting technology, It also empathises with how they have struggled to adapt or successfully pivot to other sources of income.
Symbol Design
Swansea City
Football Club
The Welsh team has one of the most minimal logos a professional association football club could have. Unfortunately, it isn't very well designed.
A hypothetical pitch-proposal that does it better. A single mono-weight line symbol that integrates the alphabet 's', a swan and a football.
Motion
Jaihind Projects Ltd.
A 60-second SWF-format animation visualizing the process of inter-state pipe laying for the client's website.
Shradha Weds Sujay
Design, paper sourcing, screen-making, foil-printing and production for 1000 pieces of commissioned wedding cards.
